Hello! I’m Omer, a design strategist, service designer, and researcher.

I help organisations navigate complexity with clarity and imagination. My work connects critical thinking with creative strategy to turn insights into meaningful products, services, and experiences that shape more thoughtful, sustainable futures.

Professional Projects

I’ve been involved in large-scale transformation and innovation programs where design played a strategic role in reshaping how organisations connect with people, culture, and progress.
Each project focused on embedding human-centred thinking within complex corporate systems to create lasting impact.

Guided a strategic initiative that helped an organisation rediscover its core values and align its innovation efforts with its original mission.
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Supported the development of a new innovation model that placed empathy and collaboration at the heart of organisational change.
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Contributed to creating a transformation model that shifted focus from internal processes to customer experience and long-term value.
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Worked on integrating product-led design principles into company culture to drive sustainable, customer-centric growth.
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Academic Projects

I’ve explored how design can bridge research, strategy, and real-world impact through collaborations with universities, industry partners, and public organisations.
Each project focused on using human-centred research, strategic foresight, and design experimentation to address emerging societal and business challenges.